Raised by a Canadian Farmer brand expands
CFC incorporates programs used by Canadian chicken farmers
By Kaitlynn Anderson
The Chicken Farmers of Canada (CFC) has added further meaning to their recognizable logo for their Raised by a Canadian Farmer campaign.
When consumers purchase chicken with the Raised by a Canadian Farmer logo, they know they are buying a product that was produced with “the highest standards of care, quality and sustainability,” yesterday’s release said.
The logo, which has been in use for many years, now lets consumers know that the chicken they purchase with this label adheres to the following standards, as noted in the release:
- “Our farmers adhere to a strict, mandatory On-Farm Food Safety Program, a national standard that has received federal, provincial and territorial government recognition and full recognition by the Canadian Food Inspection Agency.
- “They also adhere to a strict, mandatory and auditable Animal Care Program to ensure high animal care standards are being upheld on chicken farms across Canada.
- “Farmers are also committed to sustainability through innovation, by preserving the health of the land, providing value to Canada’s economy and making affordable food for Canadians.”
Since the logo’s introduction, many people have taken to Twitter to express their support for this initiative.
Headline photo: wikoski / iStock / Getty Images Plus