Canada Beef welcomed the announcement by Prime Minister Justin Trudeau and Chinese Premier Li Keqiang that effective today, China will allow imports of bone-in beef from cattle under 30 months of age. This decision adds to the amount of product eligible for export to China and sets an important precedent for expanded market access for Canadian beef around the world.
“Canada’s beef and veal industry appreciates the hard work and dedication of the Canadian Government for working to secure greater market access in China for Canadian beef and veal,” said Linda Allison, Chairman of Canada Beef and a cow/calf producer from Princeton, BC. “China has been an important growth market for Canadian beef and this decision will help set the stage to deepen our relationships with loyal Canadian brand partners in that market.”
In recent years, China has become a very important customer for Canadian beef with exports steadily expanding from $4.7 million in 2012 to $256 million in 2015 – affected by a combination of factors including increasing consumer demand and the impact of market access conditions across Asia. It is projected that this decision could result in approximately $10 million in additional Canadian beef business with China.
Canada Beef is the cattle producer-funded and run organization responsible for domestic and international beef and veal market development. It has 30 staff in offices in Canada, Mexico, Japan, China, and Taiwan.
Canada Beef works to enable and sustain loyalty to the Canadian beef brand and build strong relationships with trade customers and partners around the world. These efforts increase demand for Canadian beef and
the value producers receive for their cattle.
Source : Canada Beef