The Certified Angus Beef (CAB) program is all about bringing economic value back to Angus cattle producers. That’s according to CAB Board Chairman and Angus producer John Pfeiffer from Mulhall, Oklahoma. He said the original purpose of the branded beef program was to increase the value of registered Angus cattle, primarily Angus bulls. Pfeiffer feels CAB has fundamentally changed the beef industry because it has been able to return premiums back to producers.
CAB is considered the gold standard when it comes to branded beef programs in this country. The CAB lineup continues to grow with new value-added products. CAB continues to grow domestically along with expanding into markets globally. Pfeiffer said CAB looks to open a certification plant in Russia in the next 30 days.
CAB has made a huge impact on how cattle producers manage their herd. Pfeiffer said the program has changed how cattlemen look at genetic selection and make herd mating decisions. Since attending a Certified Angus meeting in the early 1980’s, he said their breeding program completely changed in aiming to produce cattle that will meet CAB specifications.
Today supplies of CAB products continues to grow. In the late 1970’s, acceptance rates into CAB was around seven to eight percent. Pfeiffer said there were months with acceptance over 30 percent this past year. With these larger Angus beef supplies, CAB will focus more efforts on the retail sector.
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