Canada Beef wants to hear from producers!

Help tell your story, how you are committed to do the best you can do to bring quality Canadian Beef to the consumers table.
We invite you to complete this 10-15-minute questionnaire that will help Canada Beef tell your story.

Canada Beef is looking for the stories and proof points to back what we say and to strengthen our sense of trust and relationship with consumers. This is your chance to explain how you are committed to do the best you can do to bring quality Canadian Beef to the consumers table.

We invite you to complete this 10-15 minute questionnaire that will help Canada Beef tell your story.

At Canada Beef (established July 2011), our job is to encourage trust, loyalty and affinity for Canadian Beef with consumers world-wide. The Canadian Beef brand works to build an emotional connection with consumers, with focus on four main pillars:

1.  Producer – You and your good sense and values
2.  Product – Quality beef that nourishes body and soul
3.  World Class Standards in quality and safety
4.  Sustainability and stewardship

Here is what we have been saying about you, the Producer.
Our community of ranchers and farmers tend to the cattle and land with values that we all hold dear: honesty, hard work & resourcefulness. We base our practices on facts and what is proven.

The Focus of the PRODUCER Pillar:

At the heart if it all, it takes ‘craftmanship’ to bring quality Canadian beef to our tables; a careful management of the land, resources and cattle in our care. Beef farming and ranching is a way of family life; a work of generations past with the hope of that into the future. Beef producers are multi-generational, ethical, dedicated, honest, careful, kind, friendly and diligent. They are progressive leaders in their field (literally). Produced in each and every province, Canadian beef is your local beef. Step outside the city boundaries and you’ll find your neighbours; family run beef farms and ranches that make a significant contribution to our rural communities and our economy as a whole.

This focus is what we know consumers value in Canadian beef and it is what makes Canada unique as a major beef exporter in the world.

If there is anything you are unsure or unclear on you can skip the question. Individual answers will be kept confidential.


Source: Meatbusiness