The Annual Forum of the Agency was held in conjunction with the Canadian Beef Industry Conference at the Grey Eagle Resort and Casino, which continues through to August 11, 2016.
Newly elected Chair, Linda Allison is enthusiastic about the Agency’s role moving forward.
“The Agency has been working diligently to achieve the goals set out by our funding partners, and we are confident that we are moving in the right direction” said Allison. “Last year was certainly a year of change and evolution for the Agency, and we look forward to continuing that evolution as we move forward as an industry.”
Melinda German, General Manager of the Agency, is also positive about the future of the Agency’s role in current National Check-Off discussions happening across the country.
“We are looking forward to a challenging and rewarding year,” said German. “Our funding partners have high expectations for us, and we’ll continue working to deliver on those expectations on behalf of producers from coast to coast.”
The Agency would like to recognize board members who will not be returning to the board: John Schooten (AB), Jack Hextall (SK), Arden Schneckenburger (ON), John MacDonald (PE) and Dwight Greer (IE Canada). A special thank you goes out to these five outstanding industry advocates, who have been dedicated to the board for many years.
At the board meeting immediately following the business meeting on Tuesday afternoon, key executive positions were elected. For the 2016-17 year, Linda Allison of British Columbia will serve as Chair of the Board and Heinz Reimer of Manitoba will join the executive committee as Vice Chair. Lonnie Lake representing Retail and Foodservice will again serve as Chair of the Finance Committee, and Larry Weatherby of Nova Scotia will chair the Governance Committee. Mike Kennedy was welcomed back to the Executive Committee to again chair the Market Development and Promotion Committee and the Canadian Beef Cattle Check-Off Division Committee (formerly the National Check-Off Committee) will be chaired by Alberta’s Doug Sawyer.
The Canadian Beef Cattle Research, Market Development and Promotion Agency manages the Canadian Beef Cattle Check-Off. Through the National Check-Off, Canadian beef cattle producers collectively invest in research, market development and promotion to achieve the industry’s long-term vision of a dynamic and profitable Canadian beef industry, with Canadian high-quality beef products recognized as the most outstanding by Canadian and world customers.
Source: Meatbusiness