A total of 994 cattlemen and women acquired information that will help make their operations more successful Jan. 30-31 during the 25th annual Cattlemen’s College in Phoenix, Ariz. Held in conjunction with the 2018 Cattle Industry Convention & NCBA Trade Show, the event has become known as one of the cattle industry’s most in-depth and helpful educational events. Since first established, Cattlemen’s College has been sponsored by Zoetis Animal Health.
“The speed at which our industry is changing can be intimidating,” said Josh White, NCBA executive director of producer education. “Our sessions help cattle producers stay abreast of the issues that affect both their day-to-day operations and their long-term objectives. Those leading the sessions have gone through many of the issues facing the producers in the audience. Having this guidance is helping the industry face the future.”
Among the topics in the sessions were genetics, antibiotics, infectious diseases, imports and exports, engaging with federal agencies, cattle ID, calf management, and many others. Information on cattle handling and other issues was also provided in a live cattle demonstration area.
Keynote speaker at the session Jan. 31 was Jim Taylor, chief marketing officer of Arby’s Restaurant Group, Inc., the operator and franchisor of more than 3,300 Arby’s restaurants nationwide. During his presentation, Taylor offered his audience an inside look at Arby’s “We Have the Meats” marketing campaign.
“America is still a meat and potatoes nation,” Taylor told the audience. “The appetite for beef has never been bigger.”
Arby’s sells more than 130 million pounds of beef a year, Taylor said, and his company “intends to keep that growing.” He said the core of the Arby’s business would be meat, and the primary meat in the assortment would be beef. “We offer a lot of meats, but beef will remain the heart and soul of the Arby’s experience,” he said.
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