Farms.com Acquires US Farmer Publication
Farms.com welcomes US Farmer sales team
By Denise Faguy, Farms.com
Farms.com is pleased to announce that it has acquired the magazine publication and website US Farmer from U.S. Publishing Inc. The acquisition includes the US Farmer Magazine, as well as the US Farmer website www.usfarmer.com, and the online store which can be found at shop.usfarmer.com. US Farmer was founded in 1999.
“We are delighted to be adding the US farmer publication and website to our line-up of product offerings,” says Farms.com President Graham Dyer. “We understand the needs of our farmer audience, and we know that sourcing the correct agriculture equipment, products and services are very important to the success of their farming operations.”
As part of the acquisition, Farms.com is pleased to welcome the US Farmer sales team including:
- Calvin Cole, Pennsylvania Sales Representative
- Dave Hoard, Indiana Sales Representative
- John Ice, Kentucky Sales Representative
- Diana Risley, Ohio Sales Representative
“We are very pleased that the US Farmer sales team is joining us, as this will ensure a smooth transition for all US Farmer advertising clients. The existing sales team are trusted and respected by their clients,” says Dyer. “Over the coming months, we hope to introduce innovative offerings to these loyal US Farmer advertising clients, and of course, with a new focus, we hope to welcome new advertising clients”. The sales team will report to Farms.com Sales Manager Diane Houlachan.
The US Farmer Magazine is an agriculture trade magazine featuring used farm equipment, new farm equipment, and auctions, as well as other products and services intended for farmers. Every issue of US Farmer contains an equipment index which enables readers to quickly identify the equipment they are searching for.
Online, USfarmer.com has created a sophisticated, yet surprisingly simple to use website which enables the easy connection between sellers of used farm equipment and buyers of used farm equipment. It currently features more than 15,000 pieces of used farm equipment on its webpages.
The US Farmer store, www.shop.usfarmer.com, offers its customers the online convenience of shopping their favourite farm and rural lifestyle brands. Licensed brands such as Carhartt, John Deere, Agco, Allis Chalmers, Case Construction, Case IH, Farm Boy and Farm Girl, Farmall, Massey Ferguson, Minneapolis-Moline, New Holland, Oliver, Rodeo Rags, and Smith & Wesson.
The US Farmer magazine, website, and store will further strengthen the Farms.com publishing division, expanding the current used farm equipment offering, and adding an exciting new online shopping experience. Farms.com’s intention is to strengthen the existing USFarmer.com brand in 2016 and beyond.