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Farmers to Adapt to Changing Consumer Demands, Government Regulations, Technology

 
A Professor of Animal Science with Iowa State University says farmers are being forced to adapt quickly to changing consumer demands, changing government regulations and changing economics.
 
"Innovative diet formulation arising from legislation, regulation, market preferences and changing economics" will be the focus of the CFM de Lange lecture presented as part of the 2018 London Swine Conference set for March 27th and 28th.
 
Dr. John Patience, a Professor of Animal Science with Iowa State University, observes today's farmers must adapt to a changing consumer market place, a changing legislative and regulatory world and changing technology.
 
Dr. John Patience-Iowa State University:
 
If I was to go back one generation, farmers pretty much were given the license to produce food the way that they felt it should best be produced.
 
Of course that is now changing because the consumer wants to have more influence on production practices.
 
It's a bit ironic because, when consumers were closer to the farm, they weren't on the farm themselves but they would have brothers and sisters or fathers or aunts and uncles that are farming and they would be familiar with farming, there was very little criticism of farming practices.
 
Source : Farmscape

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Advancement Through Science: The Purpose of the Beef Cattle Research Council

Video: Advancement Through Science: The Purpose of the Beef Cattle Research Council

Every time a beef animal is sold in Canada, the Canadian Beef Cattle Check-Off is collected, and a portion of it funds research and extension through the Beef Cattle Research Council.

The BCRC has a vision of a transparent, competitive and sustainable Canadian beef industry. And, we’re on a mission to support growth in beef demand, increase productivity and earn public trust. Research investments by producers are making that happen.

The BCRC works to advance the Canadian beef industry through industry-led research and extension. We create practical tools and resources that help producers make improvements in:

?? animal health and welfare,

?? forage and grassland productivity

?? feed efficiency and nutrition

?? beef quality and safety and

??environmental sustainability.

Guided by a board of producers from across Canada, the BCRC has one goal -- to make every producer-paid research dollar count. For each dollar invested through the Canadian Beef Cattle Check-Off, we leverage two to three dollars from other funding sources.

By bridging the gap between research and real-life application, we empower producers to make economical, science-based decisions to help drive innovation, sustainability and profitability in their operations.

Where industry investment and collaboration intersect with research and ranching – that’s where we find advancement through science and the real purpose of the Beef Cattle Research Council.