The federal government has pledged financial support to increase exposure for Canadian beef.
On Wednesday in Calgary, Agriculture Minister Lawrence MacAulay announced an investment of up to $6.4 million over the span of three years. The funding aims to help increase global consumer demand for the Canadian beef brand.
Photo courtesy: GETTY
The financial support will help the industry’s three-year market development and promotion plan targeting key markets in Asia, Europe, North America and Latin America.
“It’s very important that we get our message out there and we get it in front of people,” said MacAulay.
Click here to see more...