TORONTO - GreenSpace Brands Inc. ("GreenSpace" or "the Company") (TSXV: JTR) today announced the signing of an exclusive distribution agreement with the Sinova Group through their subsidiary, JustOrder Technologies Inc. ("JustOrder"), to launch a curated assortment of Love Child products through cross border ecommerce channels in mainland China.
The exclusive distribution agreement with JustOrder initially covers the listing of Love Child products online through Alibaba and Kaola, the top two platforms for cross border ecommerce in China. The arrangement will see Sinova purchase Canadian labelled products, shipping the products to China and selling through online platforms. GreenSpace will maintain control of all elements of the brand and associated marketing material. Over time, it is expected that the relationship will be broadened to include other retail channels within China as the Love Child brand gets established with Chinese consumers.
"We regularly receive requests to bring Love Child products into China and we are excited to be taking this brand into select international markets. JustOrder is an ideal partner that understands the Natural Foods market and Chinese consumer and has a track record of successfully launching foreign brands, particularly Canadian brands, into China." says Matthew von Teichman, CEO of GreenSpace Brands. "With the policy change by the Chinese government to allow two babies per family, the Chinese baby food market is set to grow rapidly, and with JustOrder as a partner, we're well positioned to grow with it."
"Love Child is one of the premier and most trusted brands in the Natural Food space in Canada with an assortment of innovative products that we believe will resonate with Chinese consumers," says Jerry Chen, CEO of JustOrder Technology Inc. "Our ability to sell Canadian food brands within the main cross border ecommerce channels, combined with the strength of the Love Child baby food portfolio, should allow us to establish an excellent business in China for Love Child that could see rapid growth for a long time to come."
Source : newswire.ca