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Subway Restaurants Proclaims New Canadian Meat Sourcing Initiatives

restaurants made a bold commitment to remove all artificial colours, flavours and preservatives by 2017. To date, SUBWAY® Canada has removed artificial colours, flavours and preservatives from 28 menu items, adding turkey, chicken and roast beef to its growing roster of toppings, soups and proteins that contain the 'free from' claim.

The restaurant chain has also strengthened its commitment to investing in Canadian agriculture across the country with Canadian-raised ham, turkey and shaved steak sandwiches being added to their menu but also making the promise to source all roast beef, chicken and meatballs from Canadian producers. The sandwich shops also provide home-grown produce across Canada, where possible. During peak harvest seasons: Western Canada guests are able to enjoy British Columbia-grown cucumbers, guests in Ontario can add cucumbers, peppers, tomatoes and onions from the Green Belt region and guests in Quebec can add local green peppers.

"At Subway we treat each day as an opportunity to improve, innovate and be better than yesterday," says Kathleen Bell, Director of National Marketing, Subway restaurants Canada. "From our long-standing sodium reduction initiative to the removal of high-fructose corn syrup in 2014, we have consistently worked to better our menu offerings to meet the needs of our customers. The removal of artificial colours, flavours and preservatives and our move to source local ingredients where possible is the natural continuation of Subway Canada's unwavering commitment to wellness."

Source: Meatbusiness


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