SUNNYVALE, Calif. — Trimble (NASDAQ: TRMB) announced today that it has acquired privately-held IRON Solutions, Inc. of Franklin, Tenn.
IRON Solutions provides market information, analytics-based intelligence and a cloud-based enterprise system to improve dealer and producer productivity. Coupled with Trimble's Connected Farm™ solution, IRON Solutions will enable improved real-time decisions for equipment fleets and more tightly link equipment, seed and chemical dealers to the grower through its ERP/CRM systems. Farmers, their equipment dealers and their agronomy advisors will now have one Connected Farm platform for collaboration on key investment and prescription decisions. IRON Solutions manages over 15 million data points annually from over 1,200 manufacturers and over 2,200 retail sources throughout North America.
Financial terms were not disclosed.
The Iron Solutions product portfolio includes:
- Equipment purchase optimization through IRON Guides, which tracks prices of actual equipment sales transactions including specifications, options and adjustments for condition and hours of use; IRON Builder, which provides accurate and efficient pricing specifications that enable original equipment manufacturers to better manage product configuration and promotion for their dealers; and IRON Vector, advanced analytics for benchmarking and forecasting equipment values across a wide variety of specifications and economic conditions
- Dealership operation optimization through IRON HQ, a cloud-based enterprise system for equipment dealers; and Precision HQ, a cloud-based enterprise system for agriculture technology dealers
- Equipment resale optimization through IRON Search, a leading equipment sales networked-marketplace for growers and equipment dealerships, which draws over five million visitors each year
For the Grower
IRON Search is a leading online marketplace and trusted source for new and used agricultural, industrial and outdoor power equipment. With it growers can locate, evaluate and buy equipment online. Growers can also list their equipment for sale for potential buyers to review within minutes. Using IRON Search in combination with the Connected Farm Field application, growers will be able to make more informed purchasing decisions, efficiently plan equipment turns and manage the fleet to the unique agronomic requirements of each farming operation.
For the Equipment and Ag Technology Dealer
IRON Solutions is the publisher of the Official Guide of farm equipment, which is used widely across the industry as the trusted used equipment valuation guide for tractors, combines and now over 4,000 makes and models of equipment annually. IRON's suite of integrated market intelligence and enterprise systems enable sales, parts, service, finance and operations teams to collaborate and engage the grower in one mobile, cloud-based system.
By utilizing IRON Solutions services with Connected Farm's fleet productivity and utilization applications dealers will be able to provide capabilities to the grower such as diagnostics in order to efficiently schedule machinery maintenance or optimizing the timing of the sale of equipment based on usage and market conditions.
Source: Trimble