6 Advancing Women Conference Harleen Bajwa “Humor is one of our most valuable assets in life. Humor gets us through difficult situations without killing ourselves!” – Sarah Foster. As President and Senior Seed Analyst of 20/202 Seed Labs Inc., Sarah Foster has built a career focused on resilience, leadership, and mentorship that continues to evolve around this rapidly changing industry. 20/20 Seed Labs offers seed services for a variety of crop types, offers training and consulting, as well as greenhouse space for plant breeders’ grow-out trials and research. The company operates in three locations, two in Canada (Alberta and Manitoba), and one in Chile. Sarah is also the Vice President of Seeds Canada and Chairperson of the seed testing and quality assurance committee with Seeds Canada. Sarah’s outstanding achievements have been recognized with several distinguished awards, including Business Edmonton and Business Calgary Entrepreneur of the Year, underscoring her status as a trailblazer in her field. At the Advancing Women Conference West 2025, Sarah shared, with passion and authenticity, her personal journey. As a young child she spent many years in Iran seeing how plants survive in a dessert environment. She was educated in England and then moved to Canada, armed only with her expertise and entrepreneurial spirit. She started her seed-company after a short time, and things were going well, when she was dealt a difficult blow, several of her team members quit on the same day to start a competitor company. It was a devasting blow, but she worked hard to build her company back up. “No matter what you do or how hard it gets, if you have a sense of purpose and you are passionate and you love what you do, you are doing it.” BETWEEN US GIRLS FROM ENGLAND TO IRAN AND CANADA TO CHILE, SARAH FOSTER HAS FORGED HER OWN PATH
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