June 12, 2004          

Joe Dales
(877) 438-5729 and rTraction Celebrate Five Year Anniversary of Strategic Partnership. Ltd., a leading information and marketing company that provides innovative solutions to the North American Agriculture and Food industry and rTraction, a leading technology services provider celebrated their fifth anniversary of their strategic relationship.
“rTraction has been a very important strategic ally in the development and progress of over the past five years and this is a wonderful opportunity to acknowledge their contribution,” says Joe Dales, Senior Vice President of “Five years in the world technology industry is a major milestone and we look forward to the next five together, helping build each other’s business.”

“ has been a great showcase client for us,” discussed David Billson, President of rTraction. “I am proud that we have been part of their success story and we are looking forward to an exciting future together.”

rTraction ( is a leading technology innovator, specializing in software solutions for the agricultural marketplace. rTraction is partly owned by vTraction (, the technology invest arm of Rabobank Group International (, the leading agri food focused bank in the world. Ltd. ( is a leading marketing and information company with a family of operations that provide innovative solutions to the agriculture and food industry. can be accessed through their leading agriculture information portal, which has business services and resources for agribusiness, livestock and crop producers. PigCHAMP, Inc. ( is the leading swine industry software and knowledge management company. The livestock business offers marketing services, through its subsidiary, M&F Trading, which include cash trading of swine and commodity risk management consulting services. The company operates across North America with offices located in Ames, Iowa, Clinton, North Carolina and London, Ontario Canada.

For more information, contact:

Joe Dales
Senior Vice President Ltd.