Gatineau, Quebec – Agriculture and Agri-Food Canada (AAFC) - Ensuring Canadians have trust in the agricultural sector is key to its continued economic growth and long-term prosperity. The Government of Canada is committed to helping the sector better understand Canadians' perceptions related to food and the food system so it can continue to meet the needs of the population while maintaining consumer confidence.
Parliamentary Secretary Jean-Claude Poissant on behalf of Lawrence MacAulay, Minister of Agriculture and Agri-Food, announced an investment of up to $251,250 to the Canadian Federation of Agriculture, to support the creation of a Public Trust Strategy. The project is intended to help the sector meet Canadians current and future needs, by better understanding which values are most important to them regarding food.
The Parliamentary Secretary also announced an investment of up to $190,000 to the Canadian Centre for Food Integrity to implement digital ethnographic and social methodology research to understand the priorities for Canadians related to the food system.
These projects are supported under the Canadian Agricultural Adaptation Program, a funding initiative that helps the farming sector remain competitive by piloting solutions to new and ongoing challenges.
Source : Government of Canada