UPL, a global leader in sustainable agricultural solutions, today announced the launch of its global campaign '#AFarmerCan - The hero you don't know you need', ahead of the 30th United Nations Climate Change Conference, taking place from 10-21 November 2025 in Belém, Brazil. The campaign celebrates farmers as climate heroes and calls on world leaders to recognize their pivotal role in building climate resilience.
With a presence in over 140 countries, UPL works closely with smallholder farmers and large-scale commercial growers, empowering them with sustainable agricultural solutions that drive climate action and food security. Drawing on this experience, UPL has curated 20 inspiring farmer stories from around the world, showcasing how agriculture can advance greenhouse gas (GHG) mitigation, energy security, water conservation, soil health regeneration, and biodiversity protection - the five pillars guiding UPL's engagement at COP30.
UPL's #AFarmerCan campaign makes a compelling appeal: Policy must stand with farmers. Consumers must recognize and celebrate their strength, resilience, and innovation.
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