04 Case IH is harnessing the power of AI to help farmers find the parts they need. The manufacturer’s new Visual Search Tool lets farmers use pictures to find the right parts and corresponding part numbers from the official Case IH store website. “This tool allows you to take a picture using your phone, or on a desktop computer, upload a photo, search the parts website and you’ll get results based on what we have available,” Paul Zirk, an e-commerce marketing rep with Case IH, told the Farms.com Precision Ag Digital Digest. To use the tool, users click on the camera icon inside the search bar on the website to upload their photo. The AI system scans the photo and produces what it believes to be the part in the photo. Case IH used its own images from manufacturing plants, suppliers, and other resources, to support the AI system. “With the learning behind it, it can make the connections,” Zirk said. “If it sees images of 500 alternators, it can assume other parts called alternators are going to look similar.” For best results though, farmers can follow a few tips. Ideally the part is off the equipment and on a neutral background like a counter or the floor. Good lighting, capturing the part at the right angle, and zooming in on the right piece of the part can help too. Overall, the tool does a good job at bringing back the right results, Zirk said. “We’ve done extensive testing,” he said. “We’ve had dealers test it with parts that are dirty, or even broken or rusty, and it’s been pretty good,” he said. “Overall, it’s pretty forgiving.” Once the part is found, farmers can filter it based on the specific equipment, then order it from their preferred dealer location. A feedback tool also lets farmers rate the results to help Case IH improve the Visual Search Tool. With the search tool still in its early days, it’s limited in the parts it can find. Right now, farmers can use it for parts on current model year tractors. FIND PARTS FASTER WITH CASE IH’S VISUAL SEARCH TOOL PHOTOS: mycnhstore.com, caseih.com, MR Vector – stock.adobe.com
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