Farms.com Precision Agriculture Digital Digest | Winter 2025/2026

15 John Deere’s investment in AI-powered solutions began with its acquisition of Blue River Technology, a pioneer in computer vision for agriculture. See & Spray is the result of that innovation, now scaled across millions of acres in North America. Deere customers have used See & Spray technology to help reduce their non-residual herbicide use by up to two-thirds, saving an estimated 8,000,000 gallons of herbicide solution the company says. Superior for North American Operations What makes See & Spray stand out? • Precision at Scale: Scans thousands of square feet per second, even at high speeds; • Dual-Tank Efficiency: Apply two mixes in one pass—targeted and broadcast—saving time and fuel; • Retrofit Options: Available as factory-installed or precision upgrade kits for existing sprayers, making adoption affordable; • Application Savings Guarantee: Farmers pay only when the system delivers measurable savings, reducing risk. For growers in the United States and Canada, where margins are tight and sustainability goals are rising, the See & Spray Ultimate offers a practical path forward. It’s not just about cutting costs—it’s about smarter farming that protects crops, conserves resources, and boosts profitability. Watch this video to learn more. | pag WATCH THE VIDEO

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