SERVICE TRUCK PULSE JULY 2026 3 www.servicetruckmagazine.com Editor: Andrew Joseph editor@servicetruckmagazine.com Design & Production: Logan Cousineau Contributing Artist: Nelson Dewey Advertising: Edna Tainsh 877-742-5038 x218 edna.tainsh@servicetruckmagazine.com Circulation/Subscriptions: Ashleigh Benedict 877-742-5038 x252 subscriptions@servicetruckmagazine.com Marketing & Operations: Denise Faguy denise.faguy@farms.com Publisher: Farms.com Canada Inc. 90 Woodlawn Road West, Guelph, ON N1H 1B2 Service Truck Pluse is published six times each year by Farms.com Canada Inc. Subscriptions are free for qualified industry members and can be completed online at www.servicetruckmagazine.com. ISSN 2368-4615 Your privacy is important to us. Occasionally we may send you information from reputable companies whose products or services we believe may be of interest to you. If you would prefer to have your name removed from the list, contact us at info@servicetruckmagazine.com Contents copyrighted by Farms.com Canada Inc. and may be reprinted only with permission. Copyright © 2026 Farms.com Canada Inc. Acceptance of advertising does not constitute endorsement of the advertiser, its products or services, nor do Service Truck Pulse, or Farms.com Canada Inc. endorse any advertiser claims. The publisher shall have no liability for the omission of any scheduled advertising. Follow Us: ADVERTISER INDEX Next Online Advertising Deadline: August 14, 2026 For more information, or to reserve space in the next issue, contact Edna Tainsh: 877-742-5038 x218 edna.tainsh@servicetruckmagazine.com Next Online Editorial Deadline: August 14, 2026 For writers’ guidelines and submission requirements get in touch with the Editor, Andrew Joseph at andrew.joseph@servicetruckmagazine.com We acknowledge the financial support of the Government of Canada. The new shape of technician training ANDREW JOSEPH, EDITOR I sure as heck ain’t bragging about my seven years of post-secondary education. If I had to do it over again, and if someone had talked to me about it, I would have considered a career in the trades. Then again, I’m not as smart as you technicians. Still, I did set my son on a proper career path as a truck technician... For years, the conversation around technician education has circled the same drain: not enough people entering the trade, not enough training capacity, and not enough time for working techs to keep up with the technology bolted to the trucks rolling into their bays. But something has shifted. The industry isn’t just talking about the skills gap anymore; it’s finally starting to build the structures that close it. The biggest change is that training is no longer a one‑and‑done event. It’s becoming a continuous process, baked into the job instead of tacked onto it. And that’s long overdue. Trucks aren’t getting simpler. Between advanced emissions systems, multiplexing, electrification, ADAS (advanced driver-assistance systems), and the growing list of proprietary software ecosystems, the modern service truck technician is expected to be part mechanic, part electrician, part IT specialist, and part diagnostician, and probably part something else, too. That’s a tall order for anyone, let alone a new apprentice trying to find their footing. What’s emerging now is a more realistic model— one that blends structured education with real‑world shop experience, and one which recognizes that technicians learn best when training is tied directly to the problems they face every day. Programs that used to rely on classroom theory are shifting toward hands‑on, scenario‑based learning. OEMs are expanding their online modules. Colleges are updating their labs. And fleets are finally acknowledging that training isn’t a cost; it’s a form of uptime insurance. Accelerate Conference 2 & Expo OCTOBER 25-28, 2026 • Dallas, TX • womenintrucking.org The education, resources, and network to empower women in the workplace. 1,000+ ATTENDEES 125+ SPEAKERS 150+ EXHIBITORS 50+ SESSIONS For exhibitor/sponsorship opportunities, email carleen@womenintrucking.org EDITORIAL CONTINUED ON PAGE 5 ›
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