3 SERVICE TRUCK Pulse March 2026 www.servicetruckmagazine.com Editor: Andrew Joseph editor@servicetruckmagazine.com Design & Production: Shaun Clark Contributing Artist: Nelson Dewey Contributing Writer: Karin Haumann Advertising: Edna Tainsh 877-742-5038 x218 edna.tainsh@servicetruckmagazine.com Circulation/Subscriptions: Ashleigh Benedict 877-742-5038 x252 subscriptions@servicetruckmagazine.com Marketing & Operations: Denise Faguy denise.faguy@farms.com Publisher: Farms.com Canada Inc. 90 Woodlawn Road West, Guelph, ON N1H 1B2 Service Truck Pluse is published six times each year by Farms.com Canada Inc. Subscriptions are free for qualified industry members and can be completed online at www.servicetruckmagazine.com. ISSN 2368-4615 Your privacy is important to us. Occasionally we may send you information from reputable companies whose products or services we believe may be of interest to you. If you would prefer to have your name removed from the list, contact us at info@servicetruckmagazine.com Contents copyrighted by Farms.com Canada Inc. and may be reprinted only with permission. Copyright © 2026 Farms.com Canada Inc. Acceptance of advertising does not constitute endorsement of the advertiser, its products or services, nor do Service Truck Pulse, or Farms.com Canada Inc. endorse any advertiser claims. The publisher shall have no liability for the omission of any scheduled advertising. Follow Us: PULSE Next Online Advertising Deadline: April 17, 2026 For more information, or to reserve space in the next issue, contact Edna Tainsh: 877-742-5038 x218 edna.tainsh@servicetruckmagazine.com Next Online Editorial Deadline: April 17, 2026 For writers’ guidelines and submission requirements get in touch with the Editor, Andrew Joseph at andrew.joseph@servicetruckmagazine.com We acknowledge the financial support of the Government of Canada. The North American trucking and service truck industry entered 2026 with a familiar problem that’s now impossible to ignore: we’re running out of technicians. Not in theory, not in projections—right now. Fleets are stretching maintenance intervals, service shops are turning away work, and equipment downtime is quietly eroding profitability across the continent. The technician shortage isn’t a staffing issue anymore; it’s a supply chain threat. For years, the industry has focused on recruitment, but 2026 demands a shift toward retention. The technicians we already have are carrying the weight of an entire sector, and too many are burning out under the pressure. Pay gaps, inconsistent training pathways, and outdated shop environments are pushing skilled people toward other trades that offer clearer advancement and better work life balance. The companies that will win this year are the ones treating technicians as strategic assets, not replaceable labor. That means investing in modern tools, structured career ladders, and leadership that understands the realities of the bay floor. It means listening—really listening—to the people who keep trucks moving. Quit stalling with offering newbies opportunities to be come apprentices just because you can get them to do the same work for less pay. You’ll lose them, and that will be some smart company’s gain. If 2026 is going to be a turning point, it won’t come from another recruitment campaign. It will come from valuing the technicians who are already here. Andrew Joseph, Editor We need to get more serious about technician retention ADVERTISER INDEX Heavy Duty Scholarship 2
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