Suggested Lead: Tom Ramey, Cattlemen’s Beef Board CEO, recently addressed farmers and ranchers at the Cattle Industry Summer Conference, where he gave an overview of checkoff revenue projections…tape
Cut #1 :41 O.C...”we move forward”
Ramey also gave his assessment of the industry as a whole and where checkoff dollars need to be focused in order to have the largest impact as it relates to consumer needs and perceptions of our product…tape
Cut #2 :50 O.C...”a return purchaser”
Ramey stressed the importance of the checkoff’s foreign marketing plan in adding dollars back to the producer’s pocketbook…tape.
Cut #3 :10 O.C...”improve producer profitability”
Producers can read the full summer conference report and hear producer interviews on the Beef Board blog, www dot beef board meeting dot com (www.beefboardmeeting.com). For more information about checkoff-funded programs, visit www dot my beef checkoff dot com (www.MyBeefCheckoff.com).