One of the most popular attractions at Wednesday’s grand opening of the National Cattlemen’s Beef Association (NCBA) Trade Show in San Antonio belonged to U.S. Premium Beef. The company, a member of the U.S. Meat Export Federation, decided to promote the value of beef exports by serving samples of the Asian barbecue dish Yakiniku (YAK-A-NEE-KOO) – a thinly sliced cut derived from the beef short rib that is especially popular in South Korea and Japan. The samples were enjoyed by a steady stream of cattle producers throughout the evening.
Bill Miller, director of communications for U.S. Premium Beef, explains that the purpose of the barbecue promotion was to illustrate for cattle producers the critical importance of U.S. beef exports to their industry, and to the bottom line of their operations.
Miller also comments on the important role played by the Beef Checkoff Program in promoting U.S. beef in overseas markets.
The NCBA Trade Show continues today and Friday, in conjunction with the Cattle Industry Annual Convention.
If you have any questions or would like further information, please don’t hesitate to contact :
Joe Schuele
Communications Director
U.S. Meat Export Federation
jschuele@usmef.org
303-226-7309