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ON THE FARM,
MICROMANAGEMENT
IS A GOOD THING
Two John Deere precision agriculture experts discuss data,
automation, connectivity and ease-of-use
RYAN RIDLEY
FARMS.COM
WATCH THE VIDEO
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Are you making data-driven decisions
on your farming operation?
This is easier said than done, but the results of
implementing a precision agriculture strategy will
not only be beneficial today, but for years, and even
generations, to come.
We had the privilege of receiving advice from two John
Deere experts at the recent 2020 Farms.com Virtual
Precision Agriculture Conference & Ag Technology
Showcase.
Their presentation highlighted John Deere’s precision
ag strategy, diving into what is expected in the future
and what this means for farmers.
John Deere has been a key player in the precision
agriculture landscape for many years – going back to
1996 and its first GPS receiver, which was nicknamed
‘green eggs and ham’.
“Simply put, our precision ag vision is that our
customers will be the world’s most profitable and
sustainable farmers,” explained Doug Dickman,
Project Manager – Precision Ag Technology at John
Deere. “When I talk about profitability, that means
that customers with our equipment and precision ag
technology experience higher yields, lower cost and
lower risk, year-after-year.”
PHOTOS: John Deere (deere.ca), photomaru/iStock/Getty Images Plus
