PAG | December 2021

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And, as crass as it may sound, its whole purpose is
to positively impact the farmers’ bottom line—driving
profits with data already present.
It combines a farm’s planting and yield data with the
estimated revenue and costs to view in real time just
how each individual field is working, or which fields
are not performing as expected.
It doesn’t make decisions for the farmer, but it does
present all the data in an easy-to-utilize format.
Klompstra noted that farmers can compare field
profitability in minutes without having to go through
miles of spreadsheets, allowing farmers to understand
what is going on in their fields to, if necessary, make
the best decisions going forward.
She added that the Granular tool can also provide an
analysis of land rental costs versus profits, to see if it is
worth the effort to rent or not.
As for the all-important topic of ownership, Klompstra
noted that the grower is the owner of all data compiled,
that it is treated in the same manner as a financial
institution would treat a farmer’s financial data.
For those who require help, experts like Klomstra
and Nauta are part of the Granular team who have
farm experience and can explain how to first capture
the data and how to read the data to make informed
decisions.
Trainers are available to lead a farm through the
initial setup—live customized training—to ensure that
what data is being mined will align with the farmer’s
individual business goals.
Coaches are also available to help streamline data
recovery efforts, and product and agronomic specialist
support is also available.
The key to digital agriculture, summed up Nauta and
Klompstra, is to determine what data works best for
your fields and your needs. | pag