PAG | December 2021

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Pssst... the global precision agriculture
market is expected to reach US $16.35
billion (~CDN $20.25 billion) by 2028,
expanding from 2021 by a rate of 13.1
percent a year.
That’s the prediction contained within the Global
Precision Farming Market 2021-2028 report via
.
We all know just what precision agriculture farming
using high impact technology can do—help farmers
evaluate their own specific fields to make a more
informed decision on how best to proceed—and
when—and even more precisely to determine how
different parts of the same field may require different
ways to maximize it.
The report points out that over the next few years,
more and more people will learn of the benefits of
precision ag technology and will utilize it. Or at least
that’s the hope—and why shouldn’t it be?
It’s like fishing. You could stand on a riverbank and
blindly cast about hoping that whatever you have used
as bait and whatever fishing style used will attract a
fish lurking nearby and that you hopefully are able
to hook and then bring ashore. Or, instead of blind
luck, one could use technology better, such as
utilizing a deep-sea boat with sonar and maps,
study weather conditions and water currents, and yes,
physical fishing technologies to fill your vessel with a
large haul.
The example cited is an over-simplification of the
use of technology, but the notable take-away is that
while one is for fun, the other is a better way to run a
business.
While farmers are certainly allowed to have fun, the
business of running a farm is survival of the fittest.
Why not use the best materials available to your
advantage to maximize the pluses and to minimize
the negatives? This is the allure of precision ag
technology.
Per the Global Precision Farming Market 2021-
2028 report, it expects to see a continued
growth in the application of telematics in
agriculture.
Telematics is the broad descriptive term
for technologies that are used to capture
data from precision ag equipment—like
a tractor—via sensors installed on it
to monitor how well the equipment
is performing, and to then transfer
the data to the farmer in a near-real
time fashion, who can access by
computer, pad or phone from the
field or any place on the planet.
Predictions expect that between now and 2028, the worldwide precision farming market
will exceed $20-billion, noting that Canada has been slow to adopt the technology.
GLOBAL PRECISION AG MARKET
ONLY GOING UPWARDS
06
ANDREW JOSEPH
FARMS.COM
PHOTO: Maxger/iStock/Getty Images Plus