PAG | Fall 2023

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Sustainability
Brazil is leading the way in sustainability while Europe
is top for carbon programs.
When it comes to variable rate fertilization, Brazil’s
adoption is 51% followed closely by the United States
at 50%. Canada is behind the global adoption (34%),
sitting at 31%.
Brazil also leads the way in low-till farming (83%),
followed by Canada (69%), Europe (67%), and the
United States (60%).
Europe is the most focused when it comes to cover
crops (82%), with Brazil (59%), Asia (53%), and the
United States (50%) trailing. Canada only ranks at 27%.
In the controlled release and stabilized fertilizer space,
Brazil again leads with 52% followed closely by the
United States (48%) with Canada and Europe each at
42%.
Hardware
Overall adoption of hardware lags software usage
with global adoption at 18%. North America leads the
charge at 28% followed by South America (27%) and
Europe (21%). Asia is hardly on the radar at 4%.
A further breakdown shows the current or planned
usage of hardware.
Well, that’s a lot of data to digest.
Here’s another stat for you: the United Nations
estimates the population will reach 8.5 billion in 2030.
Its evident that precision agriculture practices and
technologies will be essential in keeping the world fed.
Farmers across the globe continue to push
the envelope when it comes to innovation and
sustainability, but how do we increase ag tech and
precision ag adoption for all types and sizes of farms?
Do we need to focus more on demonstrating return on
investment? With high interest rates farmers will be
even less willing to invest in new technology if there is
not a clear ROI.
In the
Andrew Joseph explores adoption
barriers and examines what manufacturers can do
about it. | pag
YIELD MONITORING
& MAPPING
VARIABLE RATE
FERTILIZER APPLICATION
SPRAYER SECTION
CONTROLLERS
IN-FIELD
SOIL SENSORS
NORTH AMERICA 76% 76% 70% 37%
EUROPE 40% 40% 53% 47%
SOUTH AMERICA 79% 79% 77% 56%
ASIA 42% 42% 44% 47%
GLOBAL 69% 67% 67% 45%
PHOTO: Jenya Smyk – stock.adobe.com