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When introducing new equipment,
it is expected that it somehow be an
improvement on what is currently being
offered in the market.
AGCO Corporation
, a global leader in the design,
manufacture, and distribution of agricultural machinery
and precision ag technology, has new precision
planting upgrades for six ag categories: planters,
seeders, combines, liquid fertilizer applications,
dry fertilizer applications, and sprayers. One of the
company’s portfolios is
Precision Planting
.
Precision Ag Digital Digest
talked with
Brad Arnold
,
the Senior Vice President and General Manager of
Precision AGCO.
Arnold said that the company’s mission is to “create
farmer-focused solutions to sustainably feed our world,
and we accomplish that through the manufacture of
new equipment.”
The company offers new equipment via its brands
such as
Fendt
,
Massey Ferguson
, and
Gleaner
, and
it capably improves the existing equipment owned
by farmers, regardless of brand, through Precision
Planting’s retrofit technologies.
While every machine developer is keen on outputting
some new industry-leading, cutting-edge technology,
Arnold noted that it is unlikely that farmers can afford
such purchases annually.
He pointed to AGCO’s retrofitted technology upgrades
offered through Precision Planting, which offer every
farmer the opportunity to improve their operation
without having to make an expensive capital
investment by purchasing new equipment.
“So, a farmer who owns no AGCO equipment and
has equipment that is a few years old can still benefit
from upgrading their equipment right now without
waiting until they’re able to buy a new or used piece
of machinery already equipped with that technology,”
related Arnold, though he did add that there are many
Precision Planting upgrades that can only be obtained
by upgrading the equipment simply because they’re
not being offered by the factory.
He said that “for some products, those retrofit
upgrades provide an improvement in the physical
function of the machine. For other products, it is better
visibility into what is happening on the machine, and
in some cases, both. Precision Planting believes that
what gets measured gets improved, and many of our
products start with a sensor and then lead to a control
system that optimizes the way that specific application
is performed.”
AGCO PUSHES FARMING EXCELLENCE
WITH NEWLY DEVELOPED PRODUCTS
The company now offers six new precision planting equipment
upgrades
ANDREW JOSEPH
FARMS.COM
PHOTOS: precisionplanting.com