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Known as RiteTrace, Greentronics first tested it at
P&K Vander Zaag Farms
in 2016. “P&K’s support,
encouragement and feedback was absolutely key to
further development steps”, noted Menkveld. Further
work was completed during 2017, and by 2018,
RiteTrace was being sold.
“There is growing interest in this product,” noted
Menkveld, “especially with the on-going concerns
about soil-borne and transmissible infestations. Also,
if foreign materials such as glass or steel objects are
discovered in stored potatoes, RiteTrace makes it much
easier to trace this back to field origins.”
Meanwhile, the number of dealers for Greentronics
products continues to grow, both in North America and
in offshore markets.
The company has been very happy with how it has
been perceived in the ag community.
Said Menkveld: “Despite Greentronics being very much
unknown at the beginning, we have received a great
response to advertisements and internet presence.
We have always offered and still offer a money-back
guarantee. During the early days this helped to build
trust and confidence. As customers and dealers got
used to seeing us at tradeshows, in advertisements,
mentions on forums, and by word-of-mouth, our dealer
network and our sales grew steadily. For RiteHeight,
our biggest markets continue to be the US mid-west
and the western provinces of Canada. We are seeing
growing interest and sales in some EU countries, in UK
and Australia, a success due to Greentronics having
solid products that fit the market well.”
“Success is also directly connected with having
experienced live tech support available to all our
customers.”
Explaining what’s next for Greentronics, Menkveld said
that the company has recently completed development
of a system capable of using up to eight sonar sensors,
introducing it in 2021. “Sprayer booms are becoming
wider every year and there is a need for such systems,”
he mentioned.
He noted that many sprayer operators—both self-
propelled and pull type—seem to prefer using one
touchscreen display to manage their sprayer functions.
As a result, more and more RiteHeight sales include
ISOBUS compatibility.
“In the near future, Greentronics will introduce a
RiteHeight system without its own console,” summed
up Menkveld. “The standard system will automatically
rely on an ISOBUS connection to a native display.
Where needed, we’ll provide an optional display.
We believe that this direction will further simplify
installation, reduce cab clutter, and enhance the user
experience.”
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“SUCCESS IS ALSO DIRECTLY
CONNECTED WITH HAVING
EXPERIENCED LIVE TECH SUPPORT
AVAILABLE TO ALL OUR CUSTOMERS.”