Farms.com Home   Ag Industry News

Actress urges USDA to fund plant-based ag

Actress urges USDA to fund plant-based ag

Alicia Silverstone released a video with Mercy for Animals

By Diego Flammini
Staff Writer
Farms.com

A Hollywood actress is urging the U.S. Department of Agriculture (USDA) to change how it supports producers.

Alicia Silverstone, in partnership with Mercy for Animals, is calling on the USDA to help livestock, poultry and dairy farmers transition to plant-based protein production.

COVID-19 has caused numerous challenges in the ag industry. Meat processors, for example, have scaled back production to help ensure employee safety.

These measures have created backlogs on farms and, in some cases, necessitated the euthanization of livestock.

The federal government has announced the investment of billions of dollars to help producers and processors navigate these unprecedented challenges.

But the USDA should invest in alternative proteins instead, Silverstone says.

“We need to use taxpayer dollars to transition away from this cruel system and instead help farmers transition to growing plant-based foods,” she says in the video.

Farms.com has reached out to industry groups for comment.




Trending Video

CEOs of the Industry: John McIntire, Partner at Pike Pig Systems

Video: CEOs of the Industry: John McIntire, Partner at Pike Pig Systems

CEOs of the Industry, Jim sits down with John McIntire, Partner at Pike Pig Systems, one of the most quietly impressive 26,000-sow operations in the U.S. John shares how he grew from operator to partner, how Pike built a people-first culture with long-tenured managers, and why they’re committed to weaning bigger, stronger pigs at 25+ days.

John breaks down how Pike stays efficient in a tough economic environment, the power of their shareholder-owned farm model, and how their work with PIC and a 240-head boar facility drives genetics and health outcomes. He also opens up about the innovations Pike adopts — and how they decide what’s truly valuable versus industry hype.

From Prop 12 and labor challenges to trade, consumer expectations, and sustainability, John chooses a hot-button issue and shares how Pike is preparing for the future. The episode closes with a rapid-fire “Fast Five” — mindset, leadership, daily habits, and three words that define Pike Pig Systems in 2025.

If you want a look inside a people-driven, purpose-driven, quietly elite pork system, this is an episode you won’t want to miss.