Farmers and pickup trucks: a perfect pair
Producers work hard and need vehicles that do the same
By Diego Flammini
Assistant Editor, North American Content
Anytime farmers gather, there tends to be an array of pickup trucks. And there’s a good reason for that, says Mark Cullen, general manager of Barry Cullen Chevrolet Cadillac in Guelph.
“The relationship with pickup trucks and farmers goes back decades,” Cullen says. “Every farmer works hard and they want their equipment to work hard. We believe the Chevy Silverado is the hardest working truck on the market and it will match the work effort of the farmer – pound for pound.”
Ontario producers in the market for a new truck can take advantage of Chevy’s new features.
“For the HD trucks, they’ve added more horsepower and an eight-speed transmission that gives greater fuel economy,” Cullen says. “In their lighter duty trucks, they’ve added some special additions that give some variety and some excitement to what we believe people want to see in their vehicles.”
A partnership program between GM Canada and the Ontario Federation of Agriculture (OFA) allows farmers to receive discounts on the purchase of certain Chevrolet, Buick and GMC models.
The program has a positive impact on the dealership, Cullen says.
“The OFA program has been a big boost for our dealership,” he says. “We believe that we’re in a strong agricultural area and we’ve been able to provide the OFA members with great vehicles.”