In May, restaurant chain Earls' decided it would no longer serve Alberta beef and instead source beef from Kansas to serve what it called 100 per cent certified humane beef.
Farmers took to social media to voice their displeasure, with some calling the tactic "bogus marketing" and deciding not to eat there anymore.
After backlash from farmers and other customers, Earls' changed its mind and said it would work with Alberta beef producers to use local products in their food.
"We made a mistake when we moved away from Canadian beef," Mo Jessa, Earls' president said in a release at the time.
Read the full stories here.
Farmers fire back after Earls' decision
’We made a mistake’: Earls to continue using Canadian beef
Earls resumes serving Alberta beef