$1 Billion Success in Brazil For U.S. Wheat

Nov 24, 2014

U.S. Wheat Associates' education and engagement with millers in Brazil helped generate $1 billion in sales during the 2013/14 marketing year on a $100,000 investment. Read the full story here.

Year after year, U.S. Wheat Associates (USW) tells the story of reliable, high-quality, American-grown wheat to Brazilian millers. This paid off last year when they could not import enough wheat from Argentina and their government suspended a 10-percent tariff on wheat from the United States.

When the tariff was lifted in April 2013, USW brought representatives from Brazil's largest milling company to Manhattan, Kan., to visit the Kansas Wheat Innovation Center, the International Grains Program, the USDA Center for Grain and Animal Health Research and a local wheat farm.

Over the next few months, USW sponsored seminars in Brazil for flour mills and purchasing managers, providing technical and market information.

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Video: Dr. Emerson Nafziger: Nitrogen Fertilizer Rates for Corn

The Crop Science Podcast Show, Dr. Emerson Nafziger from the University of Illinois breaks down decades of nitrogen research. From the evolution of N rate guidelines to how soil health and hybrid genetics influence nitrogen use efficiency, this conversation unpacks the science behind smarter fertilization. Improving how we set nitrogen fertilizer rates for rainfed corn is a key focus. Discover why the MRTN model matters more than ever, and how shifting mindsets and better data can boost yields and environmental outcomes. Tune in now on all major platforms!

"The nitrogen that comes from soil mineralization is the first nitrogen the plant sees, and its role is underestimated."

Meet the guest:

Dr. Emerson Nafziger is Professor Emeritus of Crop Sciences at the University of Illinois at Urbana-Champaign, with degrees in agronomy from Ohio State, Purdue, and Illinois. His research has focused on nitrogen rate strategies and crop productivity. He co-developed the Maximum Return to Nitrogen (MRTN) model, which is widely used across the Midwest. His research spans N response trials, hybrid interactions, crop rotation effects, and yield stability.