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2024 Poultry sector outlook: Strong demand supports profitability

Prices in 2024 are expected to be higher year-over-year (YoY) for each poultry subsector (broilers, turkeys and layers) in the East and the West (Table 1), supported by continued strength of demand from households and foodservice sectors.

Despite some headwinds from production slowdowns, high feed costs and a recent change in tariff rate quotas for poultry, broiler operation profitability will be positive throughout the outlook period.

While feed costs have fallen from their highs in 2022, Western canola, representing meal and wheat rations will be pressured by 2023’s drought-limited production. Eastern soybeans may stay elevated with Brazil’s weather challenging production amid strong global demand.

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Trade Uncertainty and Pork Growth - Cam Dahl

Video: Trade Uncertainty and Pork Growth - Cam Dahl


In this episode of The Swine it Podcast Show Canada, Cam Dahl, General Manager of Manitoba Pork Council, discusses how trade uncertainty affects growth across Canadian pork production. He explains why CUSMA, market diversification, non-tariff barriers, access to capital, labor needs, and producer advocacy all matter as the industry plans for investment, exports, and long-term competitiveness. Listen now on all major platforms!

"Trade uncertainty makes access to capital difficult when producers and processors are ready to invest and grow."

Meet the guest: Cam Dahl / cam-dahl-58115832 is the General Manager of Manitoba Pork Council. He has extensive leadership experience across Canadian agriculture, including Cereals Canada, the Canada Grains Council, Manitoba Beef Producers, and the Canadian Grain Commission. His work focuses on policy, advocacy, trade, business development, and strengthening market opportunities for Canadian producers. Learn more from Cam Dahl on The Swine it Podcast Show Canada, available on all major platforms.