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2024 Poultry sector outlook: Strong demand supports profitability

Prices in 2024 are expected to be higher year-over-year (YoY) for each poultry subsector (broilers, turkeys and layers) in the East and the West (Table 1), supported by continued strength of demand from households and foodservice sectors.

Despite some headwinds from production slowdowns, high feed costs and a recent change in tariff rate quotas for poultry, broiler operation profitability will be positive throughout the outlook period.

While feed costs have fallen from their highs in 2022, Western canola, representing meal and wheat rations will be pressured by 2023’s drought-limited production. Eastern soybeans may stay elevated with Brazil’s weather challenging production amid strong global demand.

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Nutrition and Sow Livability - Dr. Mark Knauer

Video: Nutrition and Sow Livability - Dr. Mark Knauer


In this episode of The Swine it Podcast Show, Dr. Mark Knauer, Swine Extension Specialist at North Carolina State University, discusses nutritional strategies to improve sow livability and piglet outcomes. He shares research insights on vitamin programs, antioxidant support, and nutrition-based approaches in commercial production systems. Dr. Knauer highlights opportunities to reduce mortality, enhance sow longevity, and improve overall performance. Listen now on all major platforms!

“Disease challenges create oxidative stress, and replenishing antioxidants can help to support sow and piglet livability.”

Meet the guest: Dr. Mark Knauer / mark-knauer-0475b921 is a Swine Extension Specialist at North Carolina State University, where he conducts applied research to improve sow productivity, longevity, and herd performance. He earned his Ph.D. from North Carolina State University and previously served as Director of Animal Science at the National Pork Board. Learn more from Dr. Mark Knauer on The Swine it Podcast Show, available on all major platforms.