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American Angus Association Completes a Successful Fiscal Year

American Angus Association Completes a Successful Fiscal Year

The American Angus Association® concluded a successful fiscal year, packed with member-wide achievements and industry-leading advances. The year marked the seventh-consecutive year of more than 300,000 registrations, with an additional 143,305 recorded transfers. The fiscal year, which concluded September 30, tallied a grand total of 27,560 regular and junior memberships combined.

Returning to normalcy after a year of cancellations and uncertainty, production sales experienced record-breaking averages with a 27.4% increase in female sale averages and a 13.6% increase in bull sale averages.

The Angus family hit new levels and historic records.

“This business has changed in such a huge way in a relatively short period of time,” says Mark McCully, CEO of the Association. “When you think about what we’re delivering to the consumer today, we’re delivering the highest quality product that our industry has ever delivered. In addition, we have more tools, better ways to describe feeder cattle and a progressive membership that has their eye on the future.”

Angus Genetics Inc. (AGI), a subsidiary of the American Angus Association, announced new leadership by appointing Kelli Retallick-Riley as president. AGI celebrated a milestone accomplishment of one million genotypes, only possible with the hard work of Angus breeders who are willing to invest in the technology. The use of these genotypes allows enhanced accuracy and predictability of difficult-to-measure traits. AGI continued work on tools that improve the profitability of the beef cattle industry, including collecting additional data for the hair shed research expected progeny difference (EPD) and introducing new udder scoring guidelines.

One thing that remained constant this year, as it has since its inception in 1883, is the Association’s dedication to its membership. This year Association members surpassed 20 million registrations, a feat that ensures the demand and value of registered Angus cattle industry-wide.

In efforts to keep focus on maternal traits and longevity, the Angus Herd Improvement Records program implemented the Inventory Reporting option. This simplified reporting method gives breeders the option to record difficult-to-reach traits while maintaining accurate herd records. Inventory reporting gives full credit to high-performing females, ensures a complete record of the herd, and provides insight on economically relevant traits. The recorded traits then serve as decision-making tools for both commercial and seedstock producers.

As a cutting-edge source of information, Angus MediaSM created the “Feeder-Calf Marketing Guide,” a resource for commercial cattlemen using registered Angus bulls. The publication aided producers in their marketing decisions by providing tips, in-depth explanations of AngusLink SM and the Genetic Merit Scorecard®, commercial directories, and information on all process-verified programs offered through the Association’s Commercial Programs department. With its goal of providing cost effective and quality marketing services to Angus breeders, Angus Media produced a record 491 salebooks and 424 breeder websites.

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The 15-Year Bet Behind Every New Variety

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Canada is trying to decide how much agricultural research capacity it can afford to lose. Brian Rossnagel believes the better question is whether the country can afford to rebuild it.

The longtime barley and oat breeder makes the case with a simple fact about his profession: the consequences of today’s decisions may not become visible for 10 or 15 years.

“Pick the right parents. That’s the biggest thing,” Rossnagel says. “If you pick the wrong parents, you’re not going to get anywhere—and you don’t know that until 10 years, 15 years later.”

That warning carries particular weight as Agriculture and Agri-Food Canada moves to reduce spending and streamline parts of its science operations. The department’s 2026–27 plan anticipates the loss of approximately 665 positions by 2028–29 and says some research will be reduced where capacity exists in academia or industry. AAFC says the changes will make its science operations more cost-effective over the long term.

For Canada’s seed industry, Rossnagel’s career illustrates what is at stake.

This fall, the retired University of Saskatchewan breeder will be inducted into the Canadian Agricultural Hall of Fame. During his 35-year career at the Crop Development Centre, he helped develop more than 100 barley and oat varieties, including CDC Austenson—one of Western Canada’s most widely grown feed barleys. His induction recognizes not only those varieties, but the collaboration and research system that made them possible.

Rossnagel is quick to emphasize that none of it was the work of one person.

“The first thing I thought about was all the other people who contributed to whatever success I and my program had over the years,” he says. “We know that it’s not an individual who does this. It’s a group—a team.”

That team extends well beyond the breeder whose name appears beside a variety. It includes technicians, pathologists, quality specialists, statisticians, regional testing sites, seed growers and industry partners. It also includes the breeders who came before and those who will carry the germplasm forward.

CDC Fraser barley, for example, moved through three breeding careers. Its parents came from Brian Harvey’s program. Rossnagel advanced the material after Harvey retired, and Aaron Beattie later guided it through registration and release.

That kind of handoff is normal in plant breeding. The person who makes the original cross may never see the resulting variety reach farmers.

It also explains why lost research capacity cannot simply be switched back on when budgets improve.

“If you shut it off, it’s very, very difficult—and particularly costly—to start it up again,” Rossnagel says. “If you have to start from scratch, it’s going to be at least 10 years before anybody notices whether you’re getting anything done or not.”

The concern is not simply how many experimental lines Canada can process. Modern equipment, statistical tools and genetic technologies allow today’s breeding programs to evaluate tens of thousands of lines—far more than Rossnagel could handle when he entered the field in the early 1970s.

But efficiency and automation do not generate every idea.

“If you pare back down, and instead of having six or seven individual scientists concentrating on wheat breeding, you go down and say three people could handle all this, well, that’s half the ideas gone,” he says. “Particularly if you happen to lose the three people who had the really neat and innovative ideas, boy, that’s a problem.”

It is a timely distinction for Canadian agriculture. Consolidating programs may preserve the volume of material moving through a system, at least initially. It may not preserve the diversity of thinking, regional knowledge or willingness to pursue unconventional crosses.

That regional knowledge matters because Canadian agriculture is not one uniform production environment. A variety suited to southern Alberta may face different disease, moisture and maturity pressures than one grown in Manitoba, Ontario or Atlantic Canada.

“Agriculture is applied biology,” Rossnagel says. “Biology, all around the Earth, moves from the poles to the equator. It does not move from Newfoundland to B.C. like politics do.”