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The iPad is a luxury toy. It’s also a powerful, adaptable tool. That much has become obvious over the past two years as the device has made its way into classrooms,cockpits, and hospitals.
The iPad’s fairly steep price, however, has kept it firmly entrenched in the developed world. That’s starting to change, as evidenced by efforts from Exprima Media and coffee importer Sustainable Harvest to bring the iPad to coffee co-ops and farmers in East Africa, Mexico, and South America.
Over the past two years, Exprima and Sustainable Harvest have unveiled a suite of efficiency and traceability iPad apps--the Relationship Information Tracking System (RITS) suite--for coffee farmers in the developing world. The companies don’t market directly to farmers; instead, they sell to coffee co-ops, which either purchase the iPads themselves or seek out third-party-funded grants.
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