The Canada Beef Inc. website is geared to Canadian beef producers and has lots of information, just a click away. The site has been up and running for a few months, and is designed to provide information, merchandise and resources that may be useful when selling, discussing or promoting Canadian beef.
“We designed the site with the producer in mind. Every week we get requests from beef producers for resources, images and information they can use at the farm gate, farmers’ market, on their own website or in their promotional material. We tried to make it easy to get those resources through this website,” said Annemarie Pedersen, Canada Beef’s Stakeholder Communications Manager.
The main tools available on the website consist of Resources, News Room, Beef Ambassador and The Brand newsletter, and provide a wide range of information and tools.
In the Resources tab, producers will find direct links to image libraries, industry fact sheets, recipe booklets and information.
Canada Beef announcements and industry information can be found in the News Room while Canada Beef information is available in the Stakeholder Updates section as well as in the quarterly newsletter The Brand. The calendar, Upcoming Events highlights industry events and is open to anyone who has an event they would like to announce.
Looking for quick information on industry partners? The Links tab is a great resource- national and provincial associations are listed including mailing address, phone, email and website including a link to the Canada Beef Inc. corporate website. And if you want to promote Canadian beef and show your pride in the beef you produce, check out the Merchandise tab where shirts, jackets and hats are available for purchase.
Another great way to share your pride in the industry is to engage with some of the Canada Beef social media networks. Whether you are already on Facebook or Twitter, sharing your pictures on Flickr, or just thinking about joining these communities, there are many ways to tell your story to consumers and
other stakeholders. Check out Beef Ambassador for all the ways you can become engaged with social
media- and a great overview of the various channels and how best to use them.
Source: Canada Beef Inc