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Canada Beef Teaming Up For Canada’s 150th Celebration

Canada Beef is teaming up with Fairmont Hotels and Resorts across the country to celebrate Canada’s 150th birthday through a series of unique culinary exchange events with talented chefs from across the globe. Drawing inspiration from a recent report by U.S. News, where global respondents deemed Canadian cuisine less than stellar, Canada Beef and Fairmont are taking a stand to show the rest of the world just how impressive Canadian cuisine is.

“Over the next several months, we’re bringing chefs from Mexico, China, and South East Asia to Canada to collaborate with leading local chefs on this one-of-a-kind culinary exchange series,” says Joyce Parslow, Executive Director of Consumer Relations at Canada Beef. “Canadian cuisine is revered by culinary leaders from around the world who are seeking out products like barley, cheeses, and of course, Canadian beef. Just as Canadian wine took time to gain its notoriety on the global stage, Canadian cuisine is now doing the same.”

Through the hands of top global chefs, Canada Beef and Fairmont’s culinary exchange series is designed to course-correct the understanding of Canada’s food identity. All events in the series will include ranch tours, beef and wine pairing seminars, charity BBQs and gala dining experiences.

“The Canada 150 celebrations will continue throughout the year with events taking place in Toronto in the fall and Lake Louise in December”

Kicking off the first of three events in Alberta, Canada Beef will host internationally renowned chef Zahie Téllez of Mexico at the Fairmont Banff Springs in May 2017. The accomplished chef has made a name for gourmet Mexican cuisine through her work in television and at restaurants José Guadalupe and Platos de Cuchara. Téllez’ style seeks high quality ingredients combined simply to create approachable authentic Mexican-inspired dishes where flavour is the star.

“Canadian beef is valued and respected by chefs worldwide for its consistent quality and flavour,” says Chef Téllez. “When cooking with fine foods like Canadian beef, you can taste the handcrafted care in every bite. I’m proud to play a role in affirming that Canadian cuisine is making waves on the global stage.”

Guests of Canada Beef’s inaugural culinary exchange will experience a behind-the-scenes kitchen tour at the historic Fairmont Banff Springs and Fairmont Palliser properties and taste the innovative cuisine collaboration of Chef Téllez and Fairmont’s Executive Chefs jW Foster and Chef Eraj Jayawickreme. Other program events include a ranch tour and a visit to the Canadian Beef Centre of Excellence (CBCE) in Calgary.

“The dedication we have made to the Canadian Beef Centre of Excellence and the partnerships we’ve formed with international chefs are core to our business,” says Parslow. “This world-class facility is enhancing the global understanding of Canadian beef through education and collaborative outreach.”

The Canada 150 celebrations will continue throughout the year, with events taking place in Toronto in the fall and Lake Louise in December. It is Canada Beef’s hope that this series of culinary events will revive an understanding and appreciation for exceptional homegrown ingredients and show the rest of the world why Canadian cuisine is a force to be reckoned with.

Source: Meatbusiness


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The FCDC and AgSmart Bring Plant Breeding to a Wider Audience

Video: The FCDC and AgSmart Bring Plant Breeding to a Wider Audience

In the vast prairies of Alberta, Olds College’s Field Crop Development Centre (FCDC) stands as a beacon of innovation and research in the agricultural world. The institution has become a key player in advancing agricultural technologies and practices. The FCDC’s commitment to applied research has driven them to seek effective means of disseminating their findings and creating a positive impact on the farming community.

One such avenue that aligns with their mission is AgSmart, an event dedicated to showcasing cutting-edge agricultural technologies. The coming together of the FCDC’s annual Field Day and Ag Smart has proved to be a natural fit, fostering a synergy that benefits both parties and propels the agriculture industry forward. The FCDC Field Day took part in conjunction with AgSmart for the first time this week on Aug. 1-2 in Olds, Alta. FCDC Program Director Kofi Agblor and Olds College VP of Development Todd Ormann sat down for an interview with Marc Zienkiewicz to discuss the significance of the two events taking part together and what the future holds.

The Intersection of Research and Technology The essence of the FCDC lies in its dedication to plant breeding and new seed varieties, particularly barley and triticale. While conducting research is essential, it becomes meaningful when its benefits are shared with the wider community. This is where AgSmart steps in, providing a key venue for the FCDC to showcase their research. This union between research and technology creates a holistic and enriching experience for farmers, ranchers, and industry professionals, the pair said.

Seeds as Technology For the FCDC, the partnership with AgSmart goes beyond mere event collaboration. It is about creating an environment that bridges the gap between seeds and smart technology, Ormann said. The college believes that for technology to truly revolutionize agriculture, it must begin with a strong foundation — high-quality seeds. As the saying goes, “it all starts with a seed.” To demonstrate this critical aspect, the collaboration aims to showcase the seed value chain as an integral part of the smartphone.

The Birth of a Powerful Alliance The idea of joining forces emerged when staff realized the potential synergy between AgSmart and the FCDC Field Day. With just a few days separating the two events, a proposal was put forward to merge them. The marketing and communications teams from both sides worked seamlessly to ensure the essence of both events remained intact, creating a powerful alliance that leverages the strengths of each, Agblor said.

Driving Advancements in Breeding For Agblor, the partnership with AgSmart has tremendous potential to drive advancements in breeding and other technology. With technologies like drones and imaging becoming integral to phenotyping, breeding is no longer confined to vast fields to assess thousands of plants manually. Instead, it benefits from the data-rich insights brought about by smart technologies. These advancements make breeding more efficient, precise, and instrumental in shaping the future of agriculture.

Overcoming Challenges Together While the partnership between Olds College and Ag Smart has been a resounding success, there are challenges on the horizon. Securing stable funding for long-term breeding initiatives is crucial to sustain progress. The college is committed to navigating these challenges and investing in agriculture’s future sustainably, Agblor said.