Canada concerned as final rule for 'Product of USA' meat labels announced

Mar 13, 2024

Canada's federal government as well as organizations representing some the nation's beef producers warn a decision south of the border about "Product of USA" labels on meat, poultry and eggs could disrupt supply chains.

The United States Department of Agriculture announced Monday a final rule on conditions for when voluntary "Product of USA" or "Made in the USA" labels may be used, stating they will be allowed for meat, poultry and egg products only when they are derived from animals born, raised, slaughtered and processed in the United States.

Agriculture Secretary Tom Vilsack says in a news release the rule, which takes effect in 2026, will ensure that when consumers see the label, they can know that every step involved, from birth to processing, was done in America.

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Video: Independent Seed, National Impact | On The Brink: Episode 9

A survey of 200 independent seed businesses reveals what Canada's seed sector actually contributes — and what it stands to lose.

On the Brink, Justin Funk, a third-generation agri-marketer, shares the findings of a national survey conducted in early 2026. The numbers reframe the conversation: independent seed companies in Canada represent upwards of $1.7 billion in dedicated seed infrastructure, approximately 3,000 full-time equivalent jobs in rural communities, and an estimated $20 million in annual community contributions. And roughly 90% of Canada's cereals, pulses, and other small pollinated crops flow through them.

The survey also asked how dependent these businesses are on public plant breeding to survive. The answer was unambiguous. For policymakers evaluating the future of publicly funded breeding programs, Funk argues the economic case for this sector and the case for public plant breeding are the same argument.

On the Brink is a cross-country video series exploring the future of plant breeding in Canada. Each episode features voices from across the industry in an open, ongoing conversation about innovation and long-term investment in Canadian agriculture.