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Canola Council Of Canada Sets Priorities For The Future

The Canola Council of Canada (CCC) is setting its targets for the future.
 
Looking ahead to the year 2025, the three main priorities for the CCC are sustainable and reliable supply, differentiated value, and stable and open trade.
 
Brian Innes is the vice president of government relations.
 
"The first [goal] is around sustainable supply," he said. "That involves getting our canola yields up to 52 bushels average per acre across western Canada by 2025. We're going to do that by increasing profitability, increasing sustainability, and also making sure that we reduce production risk for growers in the process."
 
Innes says a sustainable supply can be made possible by getting research that's on the bench, out into the field.
 
Source : PortageOnline

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Syngenta Ag Stories - Reanna Hagel, Channel Marketing Manager

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Growing up on a cow-calf operation and small feedlot near Lumby, BC, Reanna learned agriculture the hands-on way with her sister on the family farm. Today, as Channel Marketing Manager for Syngenta Canada, what Reanna loves most about her work is simple: the customer is always at the centre. Whether that's a grower or a channel partner, she understands them on a personal level - because she's the daughter of one. But for Reanna, supporting ag doesn't stop at her job. She volunteers with local 4-H clubs, lends a hand to her farming neighbours, and is raising her own kids to understand and respect the land. Her advice to the next generation? "It's an amazing time to be in the industry - it's going to look completely different in 20 years. To be part of the evolution is very exciting."