Commentary: Sustainability a two-way conversation

As an agriculture consultant who has equity ownership in a large-scale grain farm, I get the benefits of seeing the forest through the trees. This may not make me the most loved professional by all farmers, but it does allow me to step back and provide additional perspectives.

“Sustainability” in agriculture has become a buzzword. And, since it has become a subjective term these days, we must rely on data and analytics to help tell our story.

Here is where we, as an industry, have dropped the ball. As the stewards of the land, we don’t have much from the last three decades to show for it. And please don’t say zero-till — this is as bad of a buzzword as sustainability.