Commentary: Sustainability a two-way conversation

Apr 05, 2023

As an agriculture consultant who has equity ownership in a large-scale grain farm, I get the benefits of seeing the forest through the trees. This may not make me the most loved professional by all farmers, but it does allow me to step back and provide additional perspectives.

“Sustainability” in agriculture has become a buzzword. And, since it has become a subjective term these days, we must rely on data and analytics to help tell our story.

Here is where we, as an industry, have dropped the ball. As the stewards of the land, we don’t have much from the last three decades to show for it. And please don’t say zero-till — this is as bad of a buzzword as sustainability.

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Video: Independent Seed, National Impact | On The Brink: Episode 9

A survey of 200 independent seed businesses reveals what Canada's seed sector actually contributes — and what it stands to lose.

On the Brink, Justin Funk, a third-generation agri-marketer, shares the findings of a national survey conducted in early 2026. The numbers reframe the conversation: independent seed companies in Canada represent upwards of $1.7 billion in dedicated seed infrastructure, approximately 3,000 full-time equivalent jobs in rural communities, and an estimated $20 million in annual community contributions. And roughly 90% of Canada's cereals, pulses, and other small pollinated crops flow through them.

The survey also asked how dependent these businesses are on public plant breeding to survive. The answer was unambiguous. For policymakers evaluating the future of publicly funded breeding programs, Funk argues the economic case for this sector and the case for public plant breeding are the same argument.

On the Brink is a cross-country video series exploring the future of plant breeding in Canada. Each episode features voices from across the industry in an open, ongoing conversation about innovation and long-term investment in Canadian agriculture.