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Continued Decline: Canadian Swine Herd Shrinks Further in 2024

The contraction of the Canadian swine herd persists into 2024. Despite higher-than-expected sow productivity in 2023, larger slaughter and export figures have led to a decrease of 140,000 head in the beginning hog inventory compared to the previous year. To put this into perspective, the Canadian swine herd had already shrunk by 265,000 head between January 2022 and January 2023. In another indication of this trend, the beginning sow stocks display a two percent reduction in the sow herd at the start of 2024, marking the lowest January 1 sow numbers since 2015. Additionally, there has been a two percent decline in the number of farms reporting hogs compared to January 1, 2023, suggesting a continued exodus of producers from the industry. This ongoing consolidation is further underscored by a slight increase in the average number of animals on remaining operations.

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Genomic Technologies and Public Trust - Dr. Ellen Goddard

Video: Genomic Technologies and Public Trust - Dr. Ellen Goddard


In this episode of The Swine it Podcast Show Canada, Dr. Ellen Goddard, Professor Emerita at the University of Alberta, discusses public acceptance of genomic technologies in pork production. She explains why disease resistance is viewed positively, how labeling affects trust, why farmers remain highly credible messengers, and how communication can shape consumer confidence around gene editing. Listen now on all major platforms!

"Not providing information is a choice that can affect long-term public trust."

Meet the guest: Dr. Ellen Goddard / ellen-goddard-11541138 is Professor Emerita at the University of Alberta and an agricultural economist. Her work focuses on consumer behavior, trust, livestock sectors, and public attitudes toward food technologies. She also specializes in economic modeling for pork, beef, and dairy systems. Learn more from Dr. Ellen Goddard on the Swine in Canada Podcast Show, available on all major platforms.