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CWA All-breed competitions a key focus today

It's a busy day in the purebred cattle barns as exhibitors prepare for a couple of all-breed competitions. 

Agribition Director Kim McLean says they'll be some top-quality livestock from across Canada in the ring today for the First Lady Futurity, First Lady Classic and Presidents Classic.

"I think every year we get better at all of the genetics that come to town. People become more and more competitive, just with all of the genetics improving. I know we've got quite a few of the International contingencies here and this will be one of the first shows that they'll tune in to, as it gives them an opportunity to see all of the breeds across Canada. "

This year's First Lady Classic features 100 bred heifers.

McLean says there's always lots of excitement for the all-breed shows.

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Think Bigger, Invest Smarter | On The Brink: Season 3, Episode 6

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How much skin do independent seed companies have in the game? About $1.7 billion in infrastructure across SeCan’s membership, says General Manager Jeff Reid.

That investment helps get improved varieties into Canadian farmers’ hands. But how can smaller businesses invest more in the breeding behind those varieties without the individual financial resources of the big multinational players?

Jeff’s answer is to invest smarter, together. He joins On The Brink to explain how farmers and independent seed companies can combine resources, build on Canada’s existing breeding programs and support a trusted system for testing and registering new varieties. The goal is better choices for farmers, backed by data they can trust.