China’s appetite for high-quality protein is growing and U.S. beef is helping to feed it. U.S. beef exports to China have grown dramatically in recent years and through the first 10 months of 2022, exports to China/Hong Kong increased 23% in volume and 32% by value over year-ago levels, reaching $2.23 billion.
A critical factor in this export growth is the explosive development of new and expanding distribution channels for consumers, who now have greater awareness of and access to high-quality food products.
“Importers are aggressively developing omnichannel capabilities to reach consumers through coordinated online and offline channels,” says Jihae Yang, USMEF vice president of Asia Pacific.
Yang explains that USMEF works closely with importers and distributors on product quality attributes to demonstrate greater profit potential for a range of U.S. cuts, with training designed to improve importer and end-user customer processes related to fabrication, handling, packaging and merchandising.
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