AGCO’s Fendt, Valtra tractors win worldwide design award
Global experts on Red Dot Design jury
By Farms.com Media
Fendt and Valtra tractors have been named Product Design winners in the 2016 Red Dot Design Award competition.
The AGCO tractor brands competed with 5,200 other products from 57 countries. The jury consisted of 41 independent design experts from around the world.
“We are honored to receive this recognition,” said Martin Richenhagen, chairman, president and CEO of Duluth, Georgia-based AGCO Corporation.
“This recognition is a testament to AGCO’s commitment to design, innovation and quality.”
According to a media release, the Fendt 1000 Vario is a newly developed standard high-horsepower tractor. It has been specially designed as the world’s most powerful draft tractor for the global market.
The Vario’s contemporary design has recently been recognized with international awards for technical innovations and design including the iF Design Award Gold 2016.
The Valtra T234 is part of Valtra’s T4 Series and a result of seven years of research and development. It is also the first product in the completely new model generation in which the latest technical innovations and the new generation design language have been brought together.
Valtra’s fourth-generation tractors have been successful since their launch and won numerous international awards.