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Farming Smarter Crop Hops

Farming Smarter is holding a series of Crop Hops this spring and summer, the first of which is June 2. Jamie Puchinger, assistant manager, joins us on the line as she takes a break from seeding their plots. Jamie, can you give us more details?
 
Interview with Jamie Puchinger (1:27 minutes) (684 Kb)
Source : Agriculture and Forestry

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Seed Testing: Regulatory Cost or Competitive Advantage?

Video: Seed Testing: Regulatory Cost or Competitive Advantage?

Most seed companies see testing as a regulatory box to check.

But what if it’s actually one of your strongest competitive advantages?

In this conversation with Amanda Patin, North America Business Development Director for US Crop Science at SGS, we dig into what seed testing really reveals, far beyond germination and a lab report. From seed vigor and mechanical damage to stress performance and pathogen pressure, Patin explains how deeper testing can help companies differentiate their seed, protect value, and drive real return on investment.

If seed testing is something you only think about when you have to, this discussion might change how you see and use it.