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Help Represent the Pork Industry in Ag Census

Help Represent the Pork Industry in Ag Census

All pork producers are asked to participate in the 2022 Census of Agriculture, which is open now through Feb. 6.  

The census is taken every 5 years and is a complete count of U.S. farms, ranches and the people who operate them. 

Any farm that sold or produced $1,000 or more of agricultural products during the census year should participate. 

The data collected for the census will be released as soon as spring 2024, and it will inform decisions about agriculture policy, farm and conservation programs, infrastructure and rural development, research, education, beginning farmer programs and more. 

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Trending Video

How to Capture the $80 Million Ground Pork Opportunity | 2026 Retail Trends

Video: How to Capture the $80 Million Ground Pork Opportunity | 2026 Retail Trends

Meat is having a moment, and ground pork is perfectly positioned to help you capture new category growth.

In this business intelligence deep-dive, National Pork Board experts Bailey Morrell and Rick Smith break down the latest consumer behaviors, retail trends, and an $80 million incremental retail opportunity in ground pork.

Watch to learn how expanding your ground pork offerings, utilizing proper fat-lean ratio labeling, and building a dedicated "grinds set" can attract Gen Z and Millennial shoppers while driving "center of the plate" profitability.

we cover:

• Insights from the 2026 Power of Meat presentation.

• Why ground pork is the "gateway meat" for younger, high-value shoppers.

• How adding just two new ground pork SKUs can drive incremental sales.

• Actionable merchandising strategies, including the right fat-lean ratios for specific recipes.