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Mahindra USA Expands And Personalizes Its Web Capabilities

Mahindra USA, the number one selling tractor in the world based on volume, is continuing to invest in projects to support its rapid growth in North America. Mahindra is expanding its website to include a customized build and price feature, "Build My Mahindra," helping customers easily configure a tractor to meet their needs and the specifications of working their land.

This comes on the heels of Mahindra's successful grand opening of a fifth North American facility in Kansas and the launch of a new product line, the mPACT XTV utility vehicles.

This engaging "Build My Mahindra" customization tool walks customers through the process of building their tractor in a simple step-by-step process. The tool allows customers to shop at their convenience, from any media device 24/7.

Once a tractor has been built to a customer's satisfaction, the buyer can forward the information to their local Mahindra dealer to request a quote. This creates a seamless buying experience for the customer, from tractor configuration to purchase.

"Mahindra's strong growth stems from our customer-first philosophy and our new Build & Price web tool is an example of this philosophy in action. We listened and responded to our customers with a straight-forward solution to buying a tractor that best fits their needs.  

We are always looking for ways to improve our customers' brand experience and this is one way we can simplify their lives as they work the land they own and love " said Cleo Franklin, Vice President of Marketing and Strategic Planning, Mahindra USA. "The tool also supports our dealer network by quickly connecting one of our more than 500 dealers throughout the US and Canada directly with the customer."

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The FCDC and AgSmart Bring Plant Breeding to a Wider Audience

Video: The FCDC and AgSmart Bring Plant Breeding to a Wider Audience

In the vast prairies of Alberta, Olds College’s Field Crop Development Centre (FCDC) stands as a beacon of innovation and research in the agricultural world. The institution has become a key player in advancing agricultural technologies and practices. The FCDC’s commitment to applied research has driven them to seek effective means of disseminating their findings and creating a positive impact on the farming community.

One such avenue that aligns with their mission is AgSmart, an event dedicated to showcasing cutting-edge agricultural technologies. The coming together of the FCDC’s annual Field Day and Ag Smart has proved to be a natural fit, fostering a synergy that benefits both parties and propels the agriculture industry forward. The FCDC Field Day took part in conjunction with AgSmart for the first time this week on Aug. 1-2 in Olds, Alta. FCDC Program Director Kofi Agblor and Olds College VP of Development Todd Ormann sat down for an interview with Marc Zienkiewicz to discuss the significance of the two events taking part together and what the future holds.

The Intersection of Research and Technology The essence of the FCDC lies in its dedication to plant breeding and new seed varieties, particularly barley and triticale. While conducting research is essential, it becomes meaningful when its benefits are shared with the wider community. This is where AgSmart steps in, providing a key venue for the FCDC to showcase their research. This union between research and technology creates a holistic and enriching experience for farmers, ranchers, and industry professionals, the pair said.

Seeds as Technology For the FCDC, the partnership with AgSmart goes beyond mere event collaboration. It is about creating an environment that bridges the gap between seeds and smart technology, Ormann said. The college believes that for technology to truly revolutionize agriculture, it must begin with a strong foundation — high-quality seeds. As the saying goes, “it all starts with a seed.” To demonstrate this critical aspect, the collaboration aims to showcase the seed value chain as an integral part of the smartphone.

The Birth of a Powerful Alliance The idea of joining forces emerged when staff realized the potential synergy between AgSmart and the FCDC Field Day. With just a few days separating the two events, a proposal was put forward to merge them. The marketing and communications teams from both sides worked seamlessly to ensure the essence of both events remained intact, creating a powerful alliance that leverages the strengths of each, Agblor said.

Driving Advancements in Breeding For Agblor, the partnership with AgSmart has tremendous potential to drive advancements in breeding and other technology. With technologies like drones and imaging becoming integral to phenotyping, breeding is no longer confined to vast fields to assess thousands of plants manually. Instead, it benefits from the data-rich insights brought about by smart technologies. These advancements make breeding more efficient, precise, and instrumental in shaping the future of agriculture.

Overcoming Challenges Together While the partnership between Olds College and Ag Smart has been a resounding success, there are challenges on the horizon. Securing stable funding for long-term breeding initiatives is crucial to sustain progress. The college is committed to navigating these challenges and investing in agriculture’s future sustainably, Agblor said.