McDonald's USA launches "Your Questions, Our Food," a new advertising blitz aimed at dispelling the rumors and convincing consumers it has nothing to hide.
This new tell-all, social media-based approach — "in many ways, it's the way the world is going," Ben Stringfellow, vice president of communications for McDonald's USA, told the Associated Press.
“Pink slime”? Worm meat? Fillers? McDonald's created these videos by opening the doors to Cargill, one of their beef suppliers, to discuss consumer questions on their famous burgers.
Follow Grant Imahara as he gets answers about the beef McDonald's uses for your burgers:
McDonald's burgers aren’t just frozen, they’re flash-frozen to lock in flavor, texture and juiciness. Watch as Manoah Crane, a burger expert at Cargill, shows Grant Imahara the difference between a flash frozen patty and regular frozen patty. McDonald's burgers aren’t just frozen, they’re flash-frozen to lock in flavor, texture and juiciness. Watch as Manoah Crane, a burger expert at Cargill, shows Grant Imahara the difference between a flash frozen patty and regular frozen patty.
People are asking how we can price our burgers the way we do and it’s got nothing to do with worm meat, fillers, “pink slime”, or cutting corners. It’s a simple matter of economics. At McDonald's, we buy in bulk to save money, just like you.
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