Planet Based Foods Global Inc. (CSE: PBF) (OTCQB: PBFFF) (FRA: AZ0) ("PBFG", "Planet Based Foods" or the "Company") is pleased to announce that the Company has expanded its western regional operations in the state of Colorado. This announcement follows a pair of news releases earlier this month where Planet Based Foods confirmed distribution partnerships with KeHE Distributors, United Natural Foods, Inc., and DPI Speciality Foods, as well as a partnership with renowned supermarket retailer, Kroger (news releases dates November 9th and 15th respectively).
King Soopers is a supermarket brand of Kroger, with headquarters in Denver, Colorado. Planet Based Foods and its products will now be available at 140 Kings Soopers' locations across the Centennial State. Ten years ago, Kroger expanded its Fresh Fare style of supermarkets into the King Soopers brand, introducing the first Fresh Fare King Soopers in Englewood, Colorado. The primary objective of the Fresh Fare concept was to offer an upscale meal experience, where it could offer more organic and health-conscience foods, while still selling traditional groceries to its patrons. This campaign inevitably aligned with Planet Based Foods product line since the Company is the first and only company to produce nutritious plant-based meat with sustainable hemp as its number-one ingredient.
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