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Prop 12 Exacerbates Tough Economic Time For Pig Farmers

California Proposition 12 creates significant challenges and market uncertainty for pig farmers across the country and has far-reaching implications beyond the pork industry, the National Pork Producers Council (NPPC) notes in its third quarter pork industry economic update. 

“The U.S. pork industry is incredibly important not only to agriculture but to the entire U.S. economy,” Scott Hays, NPPC president and pork producer from Missouri, explains in a release. “As producers face an unprecedented economic environment caused by dynamic market conditions and exacerbated further by California Proposition 12, our industry is incredibly resilient as demonstrated by generations of farm families who continue to take pride in producing affordable, nutritious protein for consumers.” 

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CEO’s of the Industry | John Prestage – Prestage Farms

Video: CEO’s of the Industry | John Prestage – Prestage Farms

Leadership, Legacy & the Future of Pork and Poultry

CEO’s of the Industry, Jim Eadie sits down with John Prestage, CEO of Prestage Farms, one of the largest family-owned pork and poultry companies in the United States.

From its beginnings under founder Bill Prestage to its evolution into a multi-state, vertically integrated protein company, this conversation explores what it takes to scale responsibly while staying rooted in family values.

John shares how Prestage Farms balances growth, culture, and innovation across both pork and poultry, and how leadership transitions within a family business can strengthen — not dilute — a company’s mission.